Recently I had the honor of taking photographs for the Hospice of Wake County annual report. They are an organization of incredible people who help families through the death of a loved one with grace and dignity. It became apparent to me how special this place was when I met with Michael Blanchard, the Vice President of Development, to plan our shoot. As Michael explained it, hospice is about peace, comfort and hope for patients and their families. Everything from the design of the facility, to the artwork that adorns the walls and, especially, the people who work and volunteer there, reinforces this notion. So my goal became to create visuals that communicated this feeling of comfort and hope and to give viewers an insight into the unique people that make hospice what it is today. Thank you so much, Michael Blanchard, for asking me to work on this project and a huge thanks to Linda Noble who designed the report. You know I always love to see how you work your magic! Here are my favorite parts of the report.
Judy and I had dinner last evening with friends and they both told me how much they had enjoyed the Annual Report. We had not received ours yet, so I didn’t know exactly how to respond – except to say thank you. This AM, a colleague walked into my office with the report in hand, to tell me what a beautiful document it is. She was particularly impressed with the “In Their Own Words” portions and the visuals. She appreciated the focus on mission and stories, instead of “dollars”. She receives reports from many organizations, but said she was “riveted” by the stories. Of course, I stopped what I was doing to read it and found my eyes welling up with tears. Maybe I just have too much invested here, but it was a very powerful message and I congratulate all the people who contributed to making this report happen. It should be a very useful piece of communication for the coming year.
I have never seen a more appropriate report from our Foundation, Mike; this is a high water mark for us and I’m not saying this because my name and picture are prominent (really!).